Paano Pumili ng Domain Name

Kung gagawa ka ng sarili mong internet project, blog, online shop, etc., kailangan mong pumili ng name para dito. Sa digital world, ang name or address ng isang website ay tinatawag na domain name. Siguro ay meron ka nang mga ideas para for a great design or content. In fact, hindi ka na makapaghintay to make it available online. Pero, ano ba talaga ang name na ibibigay mo para sa project na ito? 

Sa article na ito, I will describe the basic rules, tips and mistakes na dapat mong iwasan.

Kaunting definitions muna.

Ano ang TLD? Ang Top-level domain ay ang last segment ng isang domain name, or the part that follows immediately pagkatapos ng “dot” symbol. Kilala rin ang Top-level domain as domain suffixes.

Who regulates the domain rules? Ang Internet Corporation for Assigned Names and Numbers (ICANN) ay isang organization that coordinates domains at IP addresses para sa internet.

Paano Pumili nang Tamang Domain Name para sa Iyong Website

Mas magiging madali para sa iyong pumili ng domain name if you decide in advance kung ano ang

magiging purpose ng iyong website. Anu-anong information and answers ang ibibigay ng website mo to your online visitors?

Kung ito ay magiging personal page or blog, then a combination of the name and surname in any form ay magiging perfect para sa iyo.

Kung kailangan mo namang pumili ng domain name para sa isang company website, then you will need to use a different approach.

Pagpili ng Domain Name para sa iyong e-commerce type na online shop

Sa case na ito, you need to focus sa iilang simple rules:

-        Based on the product and service that you are selling. Kailangan mong i-specify sa address mismo ng iyong website kung ang iyong activity ay naka-focus on something (makatilaundry.ph or airconcleaning.ph). Makakatulong ito sa iyong visitors to more or less understand what kind of content ang kanilang makikita within this address. 

-       Based on your company brand. Ang option na ito ay suitable para sa malalaking companies na engaged sa iba’t ibang uri ng activities and whose owners want to be found by brand, at hindi sa individual product lang (dell.com).

-     Based on the customer’s search request. Isang halimbawa nito ay freshbukocebu.com. Sa case na ito, maaari kang makakuha ng huge positive impact para sa search request like “where to buy fresh buko juice in Cebu”. Ibig sabihin nito, ang website mo ay maaaring nasa first page ng Google.

Mga Tips Kung Paano Pumili ng Right Domain Name Effectively

#1. Ang iyong selected domain name must be easy to remember para sa iyong potential visitors. Pwede itong meaningless combination of words as long as maikli lang, creative at madaling matandaan.   

Ano ang dapat mong gawing kung ang iyong domain ay already taken? Una sa lahat, it is worth checking its presence sa ibang domain zones (if taken na sya sa .com, maaaring available pa ito sa .org, .biz, .net, etc.).

Kung ang option na ito ay hindi talaga pwede at kailangan mo ng specific domain name- there is always a chance for you to buy it na lang.

Kung ang addreess na ito ay held by the domain name investors, then the problem will be the sales price.

Kung ang address na gusto mo ay actively used by its owner then kailangan mo siyang ma-convince na mas kailangan mo ito more than him.

Kailangan mong isaisip ang iyong location when you are thinking about choosing the right domain for your business. Kung magbe-benta ka ng souvenirs in a particular region, then logical lamang na piliin mo yung address in the corresponding zone (boracaypasalubong.ph).

Ang isang domain name ay kadalasang leased for one year. Mainam ito if hindi ka pa sigurao kung gaano ka katagal magiging engaged sa business na ito kaya there will be no point na magbayad for sa longer period. Pero kung serious ka talaga sa business mo at plan mo na mapunta sa TOP nang mga search pages and successfully work for more than one year, kailangan mong i-book ang domain for several years in advance.

Ang mga domain names na ordered for several years in advance ay kadalasang very well rated ng mga search engines. Alam din nila na ang mga owner ng mga domain na ito ay serious about the business and ready na mag-invest para sa development nito.   

It is advisable na i-avoid ang mahahabang names (three words or mas mahaba) na kadalasan ay

mahirap ma-remember and understand.

Bad examples (sobrang haba, more than 3 words): paanogumawangonlineshop.com.ph or pinakamasarapnasisigsamanila.ph

Good examples (easy to remember, 1 or 2 words): easybuilder.pro or cheese.ph

Maaaring nahihirapan kang sundan ang mga tips and rules sa pagpili nang tamang domain name pero nararapat na subukan mong mag-comply to as many of it as possible.

Paano pumili ng Domain Zone?

As mentioned earlier, para matulungan kang mag-decide kung anong domain zone ang pipiliin, ang first thing na dapat mong i-consider ay ang purpose at location ng iyong website. Ayon sa principle na ito, we can highlight the main categories;

-     International. Halimbawa, .com, .net, .org. Maaari kang mag-register nang domain sa mga zones na ito kung ang iyong target market ay hindi limited sa specific country.

-       National. Halimbawa, .ph, or .com.ph assumes na ang personal or business target visitors mo ay within a specific country.

-    Regional. (namedavao.ph). Ito ay perfect sa mga website that offers certain services sa particular region, region or city (for example, local food delivery company).

Mga TLDs at ang kani-kanilang explanations are as follows:

-         .com – Commercial

-         .net - Network organizations

-         .edu - Educational organizations tulad nang
       schools or universities

-       .org - Organizations (generally charitable)

-         .pro – Professionals

-       .gov.ph - Philippines government agencies

-        .ph or .com.ph – Philippines

-        .eu – European Union

-        .de – Germany

-        .au - Australia

Maaari mong makita ang full list ng mga TLDs sa link na ito or here.

Pagpili nang Domain Zone by other features

Kung pipili ka ng domain name para sa isang personal website or personal blog, in this case ang .name ay perfect para sa iyo. Ang address ng iyong website will look something like this: http://marialopez.name or http://johngarcia.pro (.pro, means “professional”, so it will be appealing sa mga professional freelancers). Ganito ang gusto mong digital business card, hindi ba?

Ang .info zone naman, as you might have guessed, ay suitable para sa mga information websites. In addition, ang addresses sa .info zone ay kadalasang mas mura.

Kung hindi mo alam ang domain zone na pipiliin to represent sa network nang business mo, it will be best na mag-launch ka ng website in the zones like .com, .net or .biz.

Kung ang iyong organization ay non-profit seeking at hindi connected with any specific geographical area, maari mong piliin ang .org na option.

Impact of the selected domain zone on website promotion

Kung nais mong maintindihan ang domain zone na pipiliin mo para mas better mong mai-promote

and increase your visibility sa Google and other search engines, kailangan mong malaman ang pinaka-basic and most important rule: the website theme must correspond to the theme of the zone.

Ang mga search engines ay kadalasang nagbibigay nang nararapat na attention sa mga correspondence nito. Halimbawa, if you are selling mobile phones or fashion items and create a website sa .limo domain zone, the search engine will be surprised and siguradong hindi ka mapapabilang sa first page nang search results kahit pa super SEO-optimized ka for all important keywords and search requests.

Dapat mong tandaan na ang pagpili ng domain zone must be done wisely, at never mong kalimutan ang regional connection. It is prestigious to buy in the .com zone pero mas mainam na piliin mo ang .vegas kung ang iyong business activity ay limited lamang sa slot machines repair services in the city of Las Vegas.

Ang Impact ng Domain Name sa SEO website promotion

Kung plano mong i-promote ang iyong website using specific keywords and requests, hanapin mo ang mga available website addresses in advance which will come with a visitor base. Kung suswertehin ka, you may buy expired or just released domain names na may external backlinks.

Subukan mo ang option na ito dahil baka possible na may high return of your investments in promotion kahit pa it will require special apps and additional monetary requirement.  

In case bibili ka ng expired domain, make sure that you inspect it first. You can possibly get immediate bonuses tulad nang domain age and quality backlinks. Pero maaari that you will end up erroneously buying banned domains na marked as spam or malicious content ng mga search engines. Kaya mabuti that you seriously analyze ang pros and cons kung bibili ka nang old domains.

Maaari kang pumili nang domain that includes your main business keyword request. Makakatulong ito sa iyo para maging closer ka to get on TOP or sa first page nang search engine ranking.

Gagawa ako nang separate article about how and why you should consider buying expired domains.

Ano ang most popular and strongest domain zones?

Ang pinakakilala at most popular are .com, .net, .org, .biz, .pro and national or regional gaya nang .ph, .com.ph or .asia.

Which domain hosting to choose to order your domain name:

Isa sa pinakasikat na domain name service provider ay ang Godaddy.

Kung gusto mong makahanap nang alternative option, narito ang ilang useful links provided nang domains Pro Kapa Sousou (in no particular order):

-       Uniregistry.com - user interface and ease of use.

-       Dynadot.com – mura, great interface, and mabilis na customer support.

-      Porkbun.com - super mura, good interface and maraming free extras such as SSL (where GoDaddy will charge you about PHP 3000 / year), Whois privacy etc.

-     Domaincheap.com – rock-bottom prices and a clean, easy to use interface and mabilis na support

Kung ano man ang mapipili mo sa mga ito, please avoid Network Solutions at all cost.

Paano i-connect ang iyong domain name with your website CMS?

Depende sa domain hosting company na napili mo, madidiskubre mo na napakadaling i-connect ng iyong domain name sa iyong website CMS. Kadalasan, ang mga company na ito ay may easy to follow manuals and FAQs. I suggest na iwasan mong mag-search nang “how to connect my domain” or “park domain” dahil bawat isang domain hosting service and CMS ay may magkaibang control panel pero it is possible that the connection process will be similar. Once na nag-sign-up ka for the domain hosting services, you will find a menu named “DNS Management” at susundin mo na lang ito.  

Short summary

Madami ka bang natutunan ngayong araw? I-summarize natin! Uulitin ko, sundin mo lang ang apat na basic rules and you will get happier website visitors and mas madami pa!

#1 Creative, Maikli & Madaling maalala

#2 Aligned to your personal or business goals

#3 Tamang location and correct domain zone

#4 Full name only, avoid cut words, figures and “-“

Glossary:

Domain name - your website name. It is the address where Internet users and find and access your website.

Domain registrar - a company that manages the reservation of Internet domain names.

Backlinks  - a link from some other website (the referrer) to that web resource (the referent).

CMS - a content management system - manages the creation and modification of digital content.

DNS - Domain Name System is a hierarchical and decentralized naming system for computers, services, or other resources connected to the Internet or a private network.

Domain Whois - a method for checking information about ownership of a domain name.

Domain Privacy - (often called Whois privacy) is a service offered by a number of domain name registrars. A user buys privacy from the company, who in turn replaces the user's information in the WHOIS with the information of a forwarding service. 

TLD - top-level domain is one of the domains at the highest level in the hierarchical DNS of the Internet.