Monday, March 2, 2020

ALT at Title attributes as optimization assistants


Usability image
In one of our first articles about sa internal website optimization, we briefly described kung paano gamitin ang high images para sa SEO promotion. If you dig a little deeper sa topic na ito, ang first thing na iyong mae-encounter ay ang alt at title attributes.

Iyan ang itinatawag sa empty parameter fields, na makikita ng content manager kapag ina-upload ang image to the web page.

Anu-ano ang mga alt at title attributes? Kailangan ba natin silang i-fill out? Ano ba ang role nila sa SEO? Keep reading, at you will get the answers sa article na ito.

Title attribute. Necessity at basic rules of use
Ang title attribute, to be honest, is far from an essential element ng SEO. Ang primary purpose ng use nito ay to give tips sa users about sa contents ng viewed image. Kung ikaw ay magho-hover over the image, ang contents ng title attribute ay displayed sa isang white rectangle.

Even if ang search engines ay hindi masyadong nagbibigay importance sa content ng parameter na ito, it can still be observed na ito ay may influence sa promotion through behavioural factors.

You may agree na sa pag-view ng web page kung saan may pop-up tips na nag-a-appear sa images ay ito ay more pleasant kumpara sa kung ang feature na ito ay hindi available. Ang title attribute ay kailangang mai-filled correctly:

hand with make it easy sign
1. Did not contain information na hindi nagco-correspond sa picture. Otherwise, ito ay magca-cause ng repulsive effect.

2. Not too long. Wala namang restrictions na ganito, pero two or three lines of text will spoil the impression.

3. I-keep ang one of the main keywords if possible. Yes, ang search engines ay hindi i-o-offset ang additional trick na ito. Ang visitors ay once again maco-convinced sa relevance ng viewed material to its initial request sa search engine website.

4. Huwag i-duplicate ang headings sa page (main title, H1, H2, etc.) at ang contents ng alt attribute. It is impossible na ma-achieve ang 100% uniqueness rito, but add dilution words like "photo" o "picture" for everyone.

Importance at nuances sa filling ng alt attribute of images
In contrast sa title attribute, na essentially visitor-oriented, ang filled alt attribute of images ay mas important para sa iyongwebsite promotion.

hand with bulb
Ito ay mabilis na nai-indexed by search engine bots at ginagamit nila ito to determine the content of detected images. Ito ay importante both para ma-improve ang relevance at maka-attract ng additional traffic to it from the "Search by image" type of requests.

Therefore, kailangan mong tandaan na ang forgetting o not wanting to fill out the alt attribute of images; idini-deprive mo ang iyong web resource of additional rating points na could well improve its position sa search engine results.

Para naman sa site visitors, pwede nilang makita ang contents of the alt attribute only if:
1. Kung iyong itu-turn off ang display of graphical content sa browser (na minsan lang naman nangyayari)

Girl is searching online
In this case, instead sa published pictures, ang user ay mao-observe ang standard icon of the image at ang text specified sa alt attribute. Hence its name “alt” - short for “alternative”.

That is, kung pinag-uusapan natin ang about sa alternative option (kapag ang standard display mode ay hindi suitable o unavailable to the user for some reason), which allows you na maintindihan what was shown in the photo na currently hidden generally.

2. Sa pag-view ng results of “Search by Pictures” by the description ng found images.

To safely advance sa ganitong type of search, you must adhere sa following recommendations kapag nagfi-fill out sa alt attribute of images:
1. Same sa image file name, ang alt attribute for images ay dapat corresponded sa kanilang content at dapat relevant sa flowing text.

2. Ang text ay hindi dapat less than 3-4 words at mas prolonged than 250 characters.

man holding laptop with keywords on the screen
3. Pwede kang gumamit ng keywords, pero huwag mag add ng several all at once, dahil ico-consider ito ng search engines as spam at pwedeng ma-exclude from the output not only the image itself but also the entire page ng iyong website.

Choose one, iyong pinaka-suitable, at i-dilute with a couple of additional ones, trying to make its use na magmukhang as natural as possible.

Pwede mo ring gamitin ang same phrase as in the title attribute (if it is not very long) at i-replace ang mga diluent words used there (for example, use “photo” instead of “picture”).

4. Huwag gumamit ng words like “buy”, “issue”, “price” kung ito ay hindi directly related sa image (if this is not a price list, for example).

To summarize
Title attribute:
• filled in at will;
• hindi directly nakaka-affect sa website promotion, pero it participates sa formation ng behavioural factors;
• focuses sa convenience ng website visitors, which makes it possible to associate with the description of the image.

#1 image in SEO
Filled image alt attribute:
• taken into account ng search bots sa indexing;
• nagiging visible in the search for pictures;
• ini-increase ang relevance ng content of web pages sa search queries;
• enables the visitor to find out ang about sa contents ng image kung ang image viewing function ay disabled sa browser.

Lahat ng reasons above ay positive. Therefore, nasa inyo na ang decision about the need na i-fill in ang attributes alt at title. We look forward na sagutin ang inyong mga questions under this article.